Main Duties & Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Convert website visits in E-commerce into online sales by making the online shopping experience as easy as possible and by introducing special deals.
• Deliver profitable pay per click campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising
• Manage online presence and brand of the company through social networking tools such as Facebook, LinkedIn, Instagram, Twitter and Google+ to allow the company engage with consumers in real time.
• Develop and increase online presence through high-quality backlink generation, press release, guest posting, and other initiatives that elevate status and brand exposure online.
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies.

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience with globally recognized E-commerce platform such as Woo-commerce and WordPress
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Good understanding of the order fulfillment process
• Possess good understanding of digital production and marketing strategies
• Possess proven experience in digital assets delivery
• Ability to manage micro sites, social media applications, and online ads.
• Possess solid understanding of social media marketing and campaigning
• Ability to deliver on deadline
• Ability to multitask and to remain functional under intense pressure
• Possess very strong communication skills, both written and verbal
• Possess proficiency in CSS, JavaScript development and constraints, HTML 5, HTML, Dreamweaver, FrameMaker, InDesign, Illustrator, Adobe Photoshop, and lots more.